Project Name:
Northern Lights

The challenge:
Mace are a hugely significant international construction and consultancy company, who engaged our services to promote awareness of the company and its key spokespeople across the North of England. The aim was to establish Mace’s geographical reach and the breadth of its expertise.

This would also help Mace’s new business pipeline by securing appropriate speaker opportunities for key spokespeople and facilitating new business introductions.

What we did:
We produced a regular pipeline of high-quality thought leadership, aligned to Mace’s strategic business objectives and key themes.

In the space of five months, we gained Mace 37 high-quality pieces of coverage including national coverage on BBC News, Sky News and 5 Live. This saw key spokespeople speaking and writing about a wide range of relevant and topical subjects.

The results:
By producing genuinely engaging thought leader pieces Mace has received positive engagement with key target clients both in person and online. This has helped to establish the company as a respected expert on policy, property, and infrastructure across the North.

We have also facilitated key stakeholder introductions which have resulted in opportunities for major pieces of new work.