Places for People

Project Name:
Promoting a Placemaker

The challenge:
Places for People were keen to cast off the mantle of a traditional housing association and landlord. They believe in a deeper social value; creating a real  sense of place, of pride and establishing safe and successful communities that stand the test of time.

Our job was to force the reappraisal of the Places for People Group and position them as an organisation that provides vital infrastructure and services for people and places to reach their full potential.

We were tasked with raising the profile of Group Chief Executive, David Cowans, and shining a light on Places for People’s subsidiary companies in the national and property trade press.

What we did:
We developed a communications strategy to ensure public facing messaging was timely and relevant. After setting up social media portals for placemaking, we also created proactive and reactive social media tactics and content. We generated widespread coverage of house-building projects, including more than 30 articles on Aberdeen City Council housing partnership.

We created content for stakeholder e-newsletters, drafted regular award submissions, as well as producing video content, and managed all national, trade and local media enquiries, with a focus on place-making credentials. Roundtable discussions with media partners, and chaired by David Cowans were arranged.

We also provided a 24/7 press office service, including crisis communication support.

The results:
Places for People have picked up numerous national and regional awards for housebuilding and placemaking activity. These accolades and the positive press that followed has not gone unnoticed. They’ve gained significant traction with influential stakeholders associated with major PfP housing projects.

Places for People’s commitment to diversity in their business operations has been recognised in social housing trade press and we’ve become a trusted partner for strategic counsel and support with new group ventures.