Media Training

Build confidence and improve your media interviews

Are you struggling to articulate your key messages to journalists or preparing for a first media interview? Or do you need to refresh your skills ahead of a major announcement or in response to a crisis in your business?

How you communicate with the media and other stakeholders can have a huge impact on your organisation’s ability to build relationships, grow trust and maintain its reputation.

Effective media training will refine and improve your messaging and delivery in an off-the-record environment.

Delivered by former journalists and PR professionals, you will leave the media training course empowered with preparedness, confidence and clarity when it comes to dealing with the media.


What to expect from media training with Social

In a bespoke media training course you will learn:

  • How to prepare for a media interview
  • What journalists prioritise and what this means for you
  • How to deliver key messages
  • Skills for handling tough questions
  • How to prepare for and respond in a crisis
  • Conversation control techniques
  • Confidence in front of the camera

Conducted online or in person in Manchester, Leeds, Liverpool, London or throughout the UK, the sessions for individuals or groups are recorded to aid collaborative learning. All sessions are tailored to your specific needs.

Do you know how to respond in a media crisis?

Sometimes you can prepare for a crisis, sometimes they happen unexpectedly. Crisis communications training will help you to prepare for the unexpected. From a planned interview, to a ‘door step’ interruption, experience different simulated scenarios to help you build confidence to respond when the worst happens. Benefits of crisis media training include:

  • Confidence in handling criticism
  • Messaging for crisis
  • Mitigate reputational impact
  • Demeanour techniques under pressure

Becki Ord

An NCTJ accredited former journalist, features editor and CIPR Diploma qualified practitioner, Becki combines a sharp sense for newsworthy stories with excellent writing, communication skills and storytelling ability.

At Social she heads up the PR team, leading strategic PR and media relations campaigns for several high-profile clients including Stephensons Solicitors, The Growth Company, Care Leaver Covenant and Cheshire and Warrington Local Enterprise Partnership, as well as supporting clients with crisis and issues management.

An experienced media trainer, Becki advises senior management teams and the C-suite to help equip them with the skills, confidence and techniques to communicate more effectively and get their messages across in all kinds of media opportunities.

Becki’s campaign and crisis management skills have been recognised with awards from the CIPR.

Find out more about our Communications Strategy Sprints

The Sprint methodology is a quickfire, immersive process designed to help you define clear goals and put in place the right blend of communications strategy and supporting activity to realise them.

Find out more