Any successful communications activity is based on understanding what your audiences are saying – monitoring sees the tree, listening sees the forest.

It is vital, therefore, to listen to what your audiences are saying. This principle can be applied to  successful digital engagement. We use sophisticated listening tools that track and analyse thousands of online conversations on topics which can be broken down by country, city region or other local areas of interest.

This can help identify opportunities to engage key online influencers, track conversations relating to your brand and steadily build your online visibility in a way that drives engagement with your work.