Any successful communications activity is based on understanding what your audiences are saying – monitoring sees the tree, listening sees the forest.

It’s vital, therefore, to listen to what your audiences are saying. This principle can be applied to  successful digital engagement.

What is Social Listening?

Our Social Listening tool allows you to identify and monitor what is said about your brand or organisation both in real time and historically, by tracking and analysing mentions across the web. It also allows you to identify who is driving these conversations and potential emerging trends as they are developing – rather than after they have been established.

By identifying the social media conversations and characters that matter, we can keep our clients well-informed, well-connected and in the loop.

Why should I do it?

Understanding your audience is key to any successful communications approach. Social Listening can enable this to happen, by identifying opportunities to engage key online influencers, tracking conversations relating to your brand and building your online visibility in a way that drives engagement with your work.

It gives a deep insight into understanding a target audience, which can then be used to create meaningful conversations and content that resonates with them on a personal level.

How does it work?

Through the use of our state-of-the-art listening tool, we can track and analyse tens of thousands of online conversations, which can be filtered by topic, audience or geography (within reason). We can track conversations around your brand, your competitors and your industry – plus any additional keywords that are relevant to your organisation. Conversations can also be analysed to get a sense of the sentiment towards a particular topic of conversation.

To contact us about Social Listening and find out what we can do for you, simply fill out the below form

Social Listening FAQs

How will Social Listening help my brand?

Social Listening gives you access to data that will turn insights into impactful, data-driven decisions. You can identify shifts and trends in your industry and adapt as needed, alongside tweaking campaigns as needed with ongoing, real time feedback to work from.

Do I need to buy a Social Listening tool?

No. Through the bespoke service that we offer, we will utilise our state-of-the-art, in-house Social Listening tool to access the pre-agreed accounts. This means we can seamlessly deliver your business crucial insights, at a fraction of the cost.

What is the difference between Social Listening and Social Monitoring?

Monitoring your brand on social media means that you’re keeping track of direct mentions of your brand so you can respond to them – for example, anyone that tags your brand directly. Social Listening is a much more in dept, strategic activity, which gives insight into broader conversations around your industry, competitors and your target audience.

Does Social Listening mean that we only monitor social media networks?

A common misconception of Social Listening is that the tools can only pull data from the social media platforms – but this is not the case! Alongside the major social media platforms, our tool can utilise data from forums, blogs, news sites, review sites and more. This ensures that you have maximum visibility of your organisation, with access to a vast amount of insights.